News & Events

March 2, 2020 A recent product recall shines a spotlight on the marketer/manufacturer relationship. “Steve Holtby, president & CEO, Soft Gel Technologies, Inc. (SGTI) said the ABH incident is a good case study for promoting the importance of being in compliance with cGMP regulations. ‘It also underscores the necessity of […]

February 25, 2020 Connection and alignment are not always two words that are top of mind when talking about the dietary supplements industry. But the concepts of communication and greater good were all key takeaways from the 5th annual Inside the Bottle Summit… “The Boulder Summit represents the launch of […]

February 20, 2020 Contract manufacturers share trends they see based on what’s made in their facilities. “Steve Holtby, President and CEO, Soft Gel Technologies Inc. (Los Angeles, CA): ‘Consumers look for bioavailability, potency, and purity as key factors in their supplement purchases. Another trend is that consumers want ‘natural’ supplements—those […]

February 6, 2020 The new astaxanthin derived from yeast fermentation called Astaferm is specifically designed for softgel applications and will be offered as ready-to-use softgels. READ MORE

January 23, 2020 “The more you can differentiate heart health claims, the easier it is to communicate the benefits to consumers, advises Steve Holtby, President & CEO, Soft Gel Technologies, Inc. … Properly promoting key cardiovascular nutrients requires taking scientific evidence and presenting it to the consumer in a simple, […]

December 13, 2019 Some of the same supplements that seniors hope will make aging easier are hard for seniors to take. “No matter how old you are, ‘It takes energy to make energy,’ says Steve Holtby, president and CEO, Soft Gel Technologies Inc. (Commerce, CA). Consider the case of coenzyme […]